Oh yes! It is time to holler “Yes Yes Yes” to safe sex, as The Body Shop and MTV link-up to launch an exclusive Tantalising Lip Butter, funding HIV/ AIDS awareness and prevention. This is one campaign you’ve totally got to shout about, as shockingly, every day over 3,000 young people are newly infected with HIV. Singer Kelly Rowland is adding her voice to the safe sex campaign as research indicates many young people are continuing to ignore the importance of safe sex, taking risks with their own health and that of their sexual partners.

Each purchase of an eye-catching Tantalising Lip Butter through The Body Shop means that 100% of the money raised goes directly to the Staying Alive Foundation - a charity on a mission to save lives through empowering young people around the world to protect themselves and their communities against HIV and AIDS. As nearly half of all new HIV/ AIDS cases are among 15 - 24 year olds, there has never been a better time to get behind a safe sex campaign - as HIV and AIDS doesn’t discriminate against anyone, regardless of age, sex, background or race.

The preservative-free lip butter, which is made up of extracts of exotic dragonfruit, also includes ingredients sourced through the unique Community Trade fair trade programme at The Body Shop, including moisturising shea butter from Ghana to help protect your lips, as well as organic beeswax.

Make a positive impact on lives all over the world and shout aloud ‘Yes Yes Yes’ with the Special Edition Tantalising Lip Butter, available from March 23rd from The Body Shop on Shop Street for just €6.95. In addition to in-store activities, the campaign includes an advertising campaign on MTV Networks International, and web activities at www.yestosafesex.com.

Over the last two years MTV and The Body Shop have raised over £1.1 million which has gone directly to the Staying Alive Foundation. This funding has provided grants to young people to work on HIV prevention efforts amongst their peers at a grass-roots level - through influencing, educating and inspiring young people to make them aware of the risks of HIV/ AIDS. To find out more about the award recipients benefiting from campaign support, and see the difference that just one voice can make, visit: www.staying-alive.org.